Make A Wish Central and Western North Carolina Chapter

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Communications and Marketing Manager
Charlotte, North Carolina

Posting Date: May 10, 2013 - Closing Date: May 31, 2013

Position Goals and Objectives:

Raise the profile and broaden awareness of Make-A-Wish Central and Western North Carolina

Objectives:

Increase coverage by media throughout chapter region
Develop and maintain relationships with key sympathetic media
Identify additional community events to have MAW presence
Ensure positive image through proactive approach and consistent messaging
Develop and implement plan to increase followers and engagement on social media space
Create mission driven videos to communicate our story and need for support
Manage special event and mission publicity and marketing initiatives in order to gain public attention, support and activation through the media
Work with media to build telethons, radiothons, cause marketing and other campaigns to raise awareness and develop significant fundraising campaigns

Develop and implement Communication Plan

Objectives:

Launch and oversee year-round communication vehicles for target audiences: i.e. volunteers, external events, donors, boards, corporate and individual donors
Produce 2 electronic donor newsletters per year (Spring and late Fall)
Prepare and publish monthly online chapter-wide newsletter
Develop and implement all resources for online giving
Ensure brand compliance and consistent messaging in all communications for all audiences
Identify and develop additional means for touch points for various audiences
Create and communicate to staff Crisis Communication Plan
Respond to information queries from media and the general public
Write interesting and effective press releases, prepare information for media kits
Manage communication and marketing budget

Provide marketing collateral in support of elevating outright and in-kind donor support

Objectives:

Create and/or update collateral for development team to ensure brand compliance and consistency: sponsorship opportunities; fund a wish; individual giving, planned giving opportunities
Evaluate and implement cause related marketing programs
Create strategy (with Development team) and facilitate segmented direct mail pieces to various audiences throughout the year
Provide collateral specific to event needs

Communicate, train and ensure brand standards

Objectives:

Become an expert in MAE Brand Standards, and educate MAW staff with branding presentations and updates throughout the year
Review brand compliance of all collateral and update as needed, including ones for wish families and volunteers
Work with development team to ensure Brand standards are adhered to for Internal and External event signage, give-a-ways and media opportunities

Increase online traffic and donations

Objectives:

Develop and maintain chapter and fundraising websites
Create event websites to encourage online fundraising and activation
Ensure timeliness of new posts on social media and maintain brand compliance
Work with development team to identify and create more intuitive means to donate online
Ensure that all collateral is driving traffic to website

Increase volunteer input in PR and marketing efforts

Objectives:

Identify and invite members to PR/Marketing committee from a range of disciplines throughout the chapter’s 51 counties
Build and activate PR/Marketing committee
Set direction of PR/Marketing committee based on chapter goals and needs
Act as staff liaison
Work committee for successful awareness and media coverage for region specific activities

DESIRED SKILLS

Strong sales and marketing skills; ability to come up with innovative ways to attract attention to the organization and mission
Proven ability to strategize and implement programs to maintain and grow revenue
Excellent verbal and writing skills
Incredible planning and organizational ability
Creative sensibilities to do the ‘creative’ job
Exceptional analytical skills to analyze programs, initiatives, relationships and direction
Outgoing and professional personal presentation
Graphic design capabilities
Ability and desire to work cooperatively in a team environment Understanding and experience in the use and importance of social media tools to aid in mission and philanthropic growth
Experience with short and long term strategic planning

JOB QUALIFICATIONS

Passion for the Make-A-Wish^®mission
Minimum 3 years in a successful public relations and or marketing position
Understanding of fundraising platforms, Raiser’s Edge and Kintera
BS/BA in journalism, public relations, marketing or communications preferred
Ability to work weekend and evening events/functions as required
Valid driver’s license and reliable vehicle
Computer Skills: Word, Excel, Power Point, Graphic Design Programs, Social Media platforms

Submit resume, cover letter stating the position you're applying, a writing and design sample, and salary requirements to: resumes@ncwish.org

Director of Development
Charlotte, NC

Posting Date: April 8, 2013 – Closing Date: Until filled

Job Description:
Under the direction of the CEO this position is responsible for all streams of fundraising within the Charlotte Metro Region of the chapter's 51 county territory including special events, major gift and individual fundraising, corporate gifts, foundation grants, planned giving, direct mail, board development and annual campaigns.

Core Responsibilities: Responsible for an overall strategic plan for an integrated campaign model that supports the short and long term goals of the organization. The position is responsible for developing a plan, breaking it into its constituent parts, assigning responsibility, executing components and motivating staff and volunteers to reach their individual and group goals. Must be able to manage and execute multiple campaigns and initiatives simultaneously.

ACTIVITIES:

Strategic Planning: Together with CEO, Director of Finance and Operations and Board of Directors, participate in the organization's strategic planning process to ensure integration of fundraising, awareness and philanthropy.

Leadership & Management: Foster and support a culture of philanthropy across the organization. Supervise fundraising and communications staff. Ensure sound administrative and management policies and procedures to support fundraising functions. Recruit, train and support staff, fostering professionalism and productivity.

Donor Research: Develop a list of prospective donors by identifying individuals, corporations and foundations with capacity and propensity to give.

Relationship Building: Initiate and strengthen relationships with key constituents through systematic cultivation.

Fundraising: Design and implement short and long term fundraising plans and budgets to support strategic goals.

Message & Marketing: Coordinate with all constituents, including CEO, Program Services and Chapter-wide Development Team to craft the message for all campaigns and solicitations.

Volunteers & Community Involvement: Develop and maintain relationships with volunteers and community groups.

Goals, Metrics & Evaluation: Conduct ongoing performance analysis of fundraising efforts, using appropriate standards, in order to identify opportunities, set priorities, resolve problems and inform future planning.

Ethics & Accountability: Create, follow and train others to follow appropriate gift acceptance policies that reflect legal and ethical standards.

Staff Management: Responsible for the goals and activities of fundraising staff focused on Charlotte Metro region. Must engage and direct the fundraising activities of senior staff, such as the CEO and Board of Directors, as needed, to assure the most effective methods building relationships and stewardship.

Records Management: Responsible for directing appropriate data entry, utilizing Raiser's Edge, regarding all prospect research, family relationships, community relationships, prospect visits and phone calls, invitations, Board and volunteer responsibilities and other items of note that could be helpful in fundraising.

NECESSARY SKILLS:

· Excellent organizational skills

· Ability to create and manage to timelines and deadlines to achieve individual and team financial/program goals – long and short-term

· Ability to manage multiple projects

· Excellent interpersonal skills to develop fruitful long-term relationships

Ability to manage multiple projects

· Hands on leader that is willing to get in the weeds

· Comfortable with public speaking, ability to inspire

· Effective oral and written communication skills

· Executive Presence - ability to influence without authority

· Hands on working knowledge of developing and managing to annual fundraising budgets

· Understanding of finance and business

· Experience with a relational donor database; Raiser's Edge preferred

· Proficiency in Microsoft Office products, especially Word, Excel, Outlook and Power Point

· Grant writing, event planning, public relations and marketing skills

JOB QUALIFICATIONS:

· Bachelor's degree

· Minimum 6 years of diversified fundraising experience

· Minimum 3 years in a significant leadership role

· Track record of success in all aspects of fundraising

· Experience soliciting and closing gifts of greater than $25,000+

· Extensive experience managing volunteers and committees

· Ability to work weekend and evening events/functions as required

· Valid driver's license and reliable vehicle

Submit resume and cover letter stating the position you're applying for to:

resumes@ncwish.org